Howard Huang

Howard Huang | Internet Marketing | Entrepreneur

Howard Huang has been involved in the digital media industry for more than 10 years. He has experience building numerous websites from small to large companies including a startup called MadeLoud.com that now helps thousands of indie artists promote their songs to new fans.Today, Howard works with small to medium sized businesses navigate the growing complexity of promoting their businesses online. He helps develop digital marketing strategies for B2C and B2B web and mobile properties.Specialties: Digital Marketing leadership and great user experiences. Google Analytics and Omniture. Best email marketing practices and campaigns. Content marketing and lead nurturing.

Web Analytics Manager at SuperMedia LLC

May 2012 - May 2013

Provided reporting and analysis to key business stakeholders across all digital properties. Developed automated marketing campaigns for inbound and outbound leads. ? Provided routine reports and analysis that drove actionable business insights to improve business KPI's supporting product owners with outlined methodologies and defined targets for all SuperMedia digital properties including superpages.com, supermedia.com and their respective mobile properties and mobile apps. ? Developed and tested appropriate tagging requirements and parameters utilizing Omniture Sitecatalyst and Google Analytics across numerous digital properties including iOS, Android, mobile site, and desktop experiences. ? A/B test and optimize marketing campaigns for conversion related lead generation. ? Created and launched numerous automated marketing campaigns for lead generation and lead nurturing. ? Developed new E2E processes improving efficiency for sales operations. ? Effectively communicated technical subjects to a non-technical audience. ? Provided B2B content supporting the corporate small business advisor blog.

Internet Marketing Consultant at Cadenza Violins Incorporated

February 2013 - April 2013

Digital strategy consultant for a privately owned violin rental, repair and restoration shop. ? Researched and developed a new website: www.cadenzaviolins.com using Wordpress. ? Installed Google Analytics, custom themes, and plugins fit for the business. ? Trained and coached best blogging practices to key business stakeholders to provide value for existing customers and attract new ones. ? Developed new customer acquisition strategies for both offline and online sales

President at MadeLoud

October 2007

Visionary for an independent music community. MadeLoud.com is a music community for fans and a platform for artists to gain exposure for their music. ? Wrote and presented a business plan that was accepted and funded by overseas Venture Capitalists. ? Built an online social community which is now home to more than 36,000 registered users that generates more than 250,000 page views a month. ? Optimized conversion rates and improve UX related to key business KPI's using Google Analytics. ? Hired and led a team of 20 web professionals including editors to develop engaging content, developers to develop the website using drupal, and legal to navigate the complexities of intellectual copyright. ? Grew and managed a total network of 45,000+ social followers on Facebook, Google+, Twitter, and Myspace. ? Created a self--sustaining business model utilizing Google Adsense, song purchases, and song promotions.

The University of Texas at Dallas

2004 – 2005

The University of Texas at Arlington

2003 – 2004

Concentration: Mechanical Engineering

Texas Tech University

2002 – 2003

Concentration: Mechanical Engineering

Grapevine High School

1998 – 2002

digital marketing, internet marketing, web analytics, social media, music